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Late to the party: hyperhonesty in ads
This is a new segment I’m calling ‘Late to the the party’, in which I take the doctor’s advice and let things I’ve taken in settle for a while before responding. This summer, there was positive press in the marketing mags for the “Refreshing Stuff” Oasis campaign created by The Corner. The campaign presented a meta look…
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Good Copy/Bad Copy #1: How to Speak to Women
So you want to sell to women? An honourable and lucrative aim – some women nowadays have money of their own, after all! But before you head in there, copy guns blazing, remember who you’re talking to. When it comes to sales copy, women really only respond to three things: 1. Well-worn cliches – women…
