It’s been my absolute joy to work with cult toy and gift brand Jellycat for more than ten years. That’s a lot of bunnies!
I’ve worked in two different areas:
Web copy
I write most of the character descriptions for the Jellycat site, and have enjoyed adapting to the brand’s changing voice.
If you’re wondering whether this involves regular visits to meet and cuddle the new arrivals… yes. Yes it actually does, and it’s as much fun as it sounds.
![Amuseable Oats, a cuddly toy shaped like a bowl of oatmeal.
Strapline reads: Join the Breakfast Club!
Main description reads:
Talk about wholesome fun! Amuseable Oats is a smiley cotton bowl, striped in blue and cream, with a suedette rim and almond cord boots. Full to the brim with golden-brown oatmeal and topped with plump blueberries, they’ll help you start the day off right!](https://irvingwords.com/wp-content/uploads/2024/02/AmuseableOats-writing-sample.png)
Children’s books
I’ve written various rhyming Jellycat books for babies and toddlers, introducing a range of characters. Click on the covers below to view them on the Jellycat site:
![Cover for the Jellycat book Albee and the Big Seed, showing a happy bee visiting a sunflower.](https://irvingwords.com/wp-content/uploads/2024/02/AlbeeandtheBigSeed.jpg)
![Cover for the Jellycat book Lottie The Fairy Bunny, showing a bunny in a pink tutu sat in a garden holding a dandelion.](https://irvingwords.com/wp-content/uploads/2024/02/LottietheFairyBunny.webp)
![Cover for the Jellycat book The Naughty Penguins, showing three young penguins sliding down a snowy hill.](https://irvingwords.com/wp-content/uploads/2024/02/NaughtyPenguins_book.jpg)
![Cover for the Jellycat book My Mum and Me, showing a mama sheep holding a lamb in a meadow.](https://irvingwords.com/wp-content/uploads/2024/02/MyMumandMe-book-2-300x300.webp)
![Cover for the Jellycat book Is This My Home? Showing a blue smiling shark walking through a forest.](https://irvingwords.com/wp-content/uploads/2024/02/IsThisMyHome-book.webp)
![Cover for the Jellycat book My Dad and Me, showing a dog father with a puppy on his shoulders.](https://irvingwords.com/wp-content/uploads/2024/02/MyDadandMe.jpg)
![Cover for the Jellycat book When I Am Sleepy, showing a parent monkey cuddling a baby monkey under the stars.](https://irvingwords.com/wp-content/uploads/2024/02/WhenIAmSleepy-book.jpg)
![Cover for the Jellycat book When I Am Big, showing a parent bunny cuddling a baby bunny on a blue background.](https://irvingwords.com/wp-content/uploads/2024/02/WhenIAmBig-book.webp)
![Cover for the Jellycat book When I Wonder, showing a parent cat and a kitten peeping out between their ears.](https://irvingwords.com/wp-content/uploads/2024/02/WhenIWonder-book-1.jpg)