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Testimonials
“Kirsten is our go-to copywriter. She can adapt her style to what we want and has an innate understanding of what we are looking for. She listens carefully to what we are looking for in different projects: blurb writing for our products, content for engaging our audience and also editing texts for some of the…
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Client Spotlight: Creative Scavenger
I’m a huge nature lover, so it’s been a treat to work with Dee Mahendra, founder of the Creative Scavenger series. Dee was inspired to create a scavenger hunt series after designing hunts for her own children. Designed to help children escape screens and scrolling, the Creative Scavenger packs are packed with challenges and fun…
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Client Spotlight: Jellycat
It’s been my absolute joy to work with cult toy and gift brand Jellycat for more than ten years. That’s a lot of bunnies! I’ve worked in two different areas: Web copy I write most of the character descriptions for the Jellycat site, and have enjoyed adapting to the brand’s changing voice. If you’re wondering…
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Client Spotlight: SciencePOD
I have worked with international science content provider SciencePOD for five years as a copywriter, editor and proofreader. I love the collaborative element of our work, and the chance to read about the latest advances. My work involves editing popular science content produced by specialist journalists, adhering to the client’s house style. Our formats range…
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“That’s not what I meant!” Getting email tone on-key
Email etiquette guides seem to agree on one thing: when writing an email, best practice is to match the voice and follow the style of the original email received. Sound advice, and something that comes fairly naturally to a copywriter. With increasingly conversational trends, we’re used to matching corporate copy to a reader’s tone of…
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‘They’ is coming: putting gender on the writing agenda
(*Or should that be ‘They are coming’?) Professional writers, from copywriters to journalists to novelists, seek clarity, and consistent grammar is the girder beneath every sentence. Even avant-garde poets need to know the rules before breaking them. Style guides run into hardback volumes and entire wikis, and debates rage across the internet on points of…
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Good Copy/Bad Copy #1: How to Speak to Women
So you want to sell to women? An honourable and lucrative aim – some women nowadays have money of their own, after all! But before you head in there, copy guns blazing, remember who you’re talking to. When it comes to sales copy, women really only respond to three things: 1. Well-worn cliches – women…
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Get playful this New Year and cleanse your writing palate
Ahead of New Year, I’ve just been enjoying this list of curious customs from around the world, which includes flaming scarecrows, holding parties in which everything must be round and wearing colourful underwear. While for some of us, a good effigy-burning is all in a weekend’s work, these snapshots got me thinking. The themes running…
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Madness in Copywriting: the redundancy of offence
Every so often, you’ll see a story like this pop up in the paper: ‘Don’t get mad, take lithium’: Joy’s greeting card branded offensive to those with mental health issues And reliably, as soon as the weary sub-editor hits Publish and the story goes live, the tired protests over oversensitivity, political correctness and freedom of…
